About Us

Meet the dedicated team of experts, makers and hackers who built The Giupedi Platform, the perfect Legal Client Acquisition Products for Law Firms and the greatest user experience for potential clients.

 

The transformation toward AI-driven legal discovery creates unprecedented opportunities for personal injury attorneys who implement comprehensive GEO strategies. Firms that establish AI platform authority now will maintain competitive advantages as the technology continues evolving.

Investment in AI optimization represents a fundamental shift in legal marketing strategy rather than an incremental improvement to existing approaches. Personal injury attorneys should approach GEO as a core business initiative requiring dedicated resources and systematic implementation.

The convergence of technical optimization, content strategy, and authority building creates powerful synergies that amplify AI search performance. Personal injury firms that integrate these approaches comprehensively will achieve superior results compared to those implementing partial strategies.

The future of personal injury client acquisition increasingly depends on AI platform visibility and authority recognition. Attorneys who master these optimization techniques will capture disproportionate market share as AI-driven search becomes the dominant client discovery method  

Header image

Our Goal: Law Firms to Flourish

Our belief is not just in expanding, but in flourishing. Flourishing signifies aligning your Law Firm's ability to provide the best possible experience for injured parties before and after they become clients. A true win-win scenario!

  

The Evolution from Traditional SEO to Generative Engine Optimization

Traditional search engine optimization focused primarily on ranking websites within the "10 blue links" of Google search results. However, AI-powered platforms now synthesize information directly, often providing comprehensive answers without requiring users to visit individual websites. This paradigm shift demands a complete reconceptualization of legal content strategy.

Feature image

Our Journey

In 2019, we noticed that law firms had problems organizing and communicating medical information for their Personal Injury, Workers Compensation, and Medical Malpractice clients. We built the first Electronic Medical Record focused on the special requirements of plaintiff law firms. The market today is flooded with companies selling Medical Chronologies and Medical Indexes with EvenUp leading the way at over $1 Billion in valuation. 

Shortly after the introduction of OpenAI's ChatGPT in November 2022 we pivoted to the legal marketing side of the Law Firm. We integrated our Intellectual Property created with the productivity side of the legal practice and expanded the capabilities with AI beyond the back office to a full featured legal marketing suite. Our Legal Marketing First Principles begins with AI.

Feature image

Giupedi Gets Around

  • Innovative models and platforms
  • Recognized expertise in multiple domains
  • Educated consumers are the best clients

An Educated Consumer is a Happy Legal Client

Choosing the right lawyer can be life changing.

  • Hospital RCM with Legal Referrals

    Giupedi is a generative AI-powered legal referral platform that bridges the gap between hospitals, patients, and law firms—unlocking a multi-billion-dollar opportunity at the intersection of healthcare and legal services.

    Hospital Administrator
  •  SEO is Dead for Lawyers

    Traditional SEO is giving way to Generative Engine Optimization (GEO) as consumers turn to AI-driven search for answers. In fact, 58% of consumers now use AI search engines like ChatGPT and Perplexity for quick answers instead of scrolling through Google. Law firms – especially in personal injury, workers’ comp, and mass torts – risk losing visibility if they don’t adapt. Large firms like Morgan & Morgan spend over $300M/year on marketing, yet early tests showed ChatGPT citing directories and forums while not mentioning these big spenders. The writing is on the wall: “Will the model remember you?”

    SEO Expert and AI Founder, Austin
  • If I wasn't a Workers Comp attorney, I'd become a lawyer representing Hospital Collections. They lose a lot of money, that's never collected

    Workers Compensation Lawyer, Philadelphia

Our Products

  • Fully Responsive

    Giupedi is a powerful AI powered Legal Client Acquisition Platform that connects hospital workflows with legal intake.

  • Lawyer Focused

    Giupedi Platform is a powerful law firm builder for all legal practice types

  • Inspiring Clients

    Never underestimate your clients thirst for knowledge and solid information about their case. Even before they sign.

  • Legal GEO

    Focus on being the authority in your space. AI hates a silly sales pitch

  • SEO death = opportunity

    Giupedi is built with next generation engagement in mind. This means engagement in ways that meets clients where they are.

  • Clients will talk about you

    Authenticity will be critical for lawyers in the age of AI.